THE END-TO-END PHOTOGRAPHIC WORKFLOW

From memory card to client-ready. One intelligent workflow.

Cull, enhance, structure, seal, present and publish your photography without rebuilding the same shoot across five different apps.

Watch a shoot run through ShootCleanerExplore the workflow

See lifetime pricing

The shoot keeps moving.

One set of files moves through every stage. No duplicate project setup. No broken handoff halfway through.

  1. Stage 01

    Import

    Name the shoot, connect the client if needed and bring in the folder.

    • CRM-linked albums
    • EXIF ingestion
    • RAW/JPEG workflow
    • local folder import

  2. Stage 02

    Analyse and cull

    ShootCleaner does not only score a frame. It explains what it found and why the image stands out.

    • duplicate detection
    • closed-eye signals
    • face and expression analysis
    • explainable ratings
    • photographer review remains in control

    ShootCleaner does not only score a frame. It explains what it found and why the image stands out.

  3. Stage 03

    Enhance

    Apply a style-aware starting point, then refine the result with controls you can see and override.

    • custom XMP presets
    • AI recommendations
    • batch enhancement
    • manual fine control
    • before/after comparison

    Use your portfolio and presets to guide the starting point, then keep full control over the final image.

  4. Stage 04

    Structure

    Ratings, labels, captions, usage and SEO intent travel with the image instead of living in a separate spreadsheet.

    • Lightroom-friendly profile
    • Photo Mechanic/DAM compatibility
    • IPTC/XMP metadata
    • captions and keywords
    • consistent archive structure

  5. Stage 05

    PixelSeal

    Optionally seal exported photographs with an invisible identity signal before delivery.

    • selectable strength
    • metadata-safe modes
    • optional PixelSeal registry
    • connected API feature

    Optionally seal exported photographs with an invisible identity signal before delivery.

    The export screen, offering an optional invisible PixelSeal identity signal with selectable strength and metadata handling, an evidence-based case study with FAQ and structured data toggles, a folder destination, and delivery to the TogNinja studio CRM.
    Seal, document and deliver in one pass.

  6. Stage 06

    Present

    Move from selection to an immersive client viewing experience without rebuilding the session elsewhere.

    • full-screen client display
    • emotion filters
    • favourites and cart
    • IPS controls

    Move from selection to an immersive client viewing experience.

  7. Stage 07

    Story Reel

    Turn selected photographs into a paced visual story for client presentation, social media or portfolio use.

    • AI Best Picks
    • target image count
    • reel styles

    Turn selected photographs into a paced visual story for client presentation, social media or portfolio use.

    The StoryCut builder, choosing which images feed a story, how long it runs, and its pacing style — cinematic, social, family, minimal, brand or portfolio — each listing its seconds per slide, resolution and frame rate.
    Turn a finished shoot into a paced visual story.

  8. Stage 08

    Case study and publish

    Create an image-led, evidence-mapped case study, then send it to the correct website or studio endpoint.

    • image-grounded copy
    • EXIF-aware technical detail
    • FAQ
    • JSON-LD
    • image placements
    • evidence map
    • WordPress export
    • multiple publishing endpoints
    • TogNinja integration

    Create an image-led, evidence-mapped case study.

    The export screen, offering an optional invisible PixelSeal identity signal with selectable strength and metadata handling, an evidence-based case study with FAQ and structured data toggles, a folder destination, and delivery to the TogNinja studio CRM.
    Seal, document and deliver in one pass.

  9. Stage 09

    Export

    Finish with structured, traceable deliverables rather than another folder of anonymous JPEGs.

    • export destination
    • organised output
    • metadata status
    • PixelSeal status
    The export screen, offering an optional invisible PixelSeal identity signal with selectable strength and metadata handling, an evidence-based case study with FAQ and structured data toggles, a folder destination, and delivery to the TogNinja studio CRM.
    Seal, document and deliver in one pass.

Culling is one decision. Delivery is the whole job.

The usual stack

  • culling app
  • preset editor
  • metadata tool
  • client gallery
  • slideshow or reel builder
  • case-study writer
  • website uploader
  • CRM
  • proofing tool
  • watermark or provenance service

ShootCleaner

The same ten jobs, one file set, no re-import between them.

  • culling app
  • preset editor
  • metadata tool
  • client gallery
  • slideshow or reel builder
  • case-study writer
  • website uploader
  • CRM
  • proofing tool
  • watermark or provenance service

ShootCleaner is designed to replace the broken handoffs between tools — not become one more subscription in the chain.

A rating is useful. A reason is better.

ShootCleaner exposes the reasoning behind the recommendation, so the photographer stays in control.

ShootCleaner does not only score a frame. It explains what it found and why the image stands out.

ShootCleaner recommends; the photographer decides.

Try the culling demo

Start from your look — not a generic filter.

Use your portfolio and presets to guide the starting point, then keep full control over the final image.

Use your portfolio and presets to guide the starting point, then keep full control over the final image.

Your images should remember what they are.

ShootCleaner can embed ratings, labels, captions and structured context into the output so Lightroom, Photo Mechanic and digital asset systems can understand the work later.

Metadata is embedded in the exported file itself, so it travels with the image into whatever catalogue or asset system you use next.

Post-production meets the studio operating system.

Connect a ShootCleaner album to a TogNinja client and publish finished content back to the correct studio endpoint.

TogNinja sends

  • client
  • session
  • questionnaire context
  • gallery destination
  • publishing destination

ShootCleaner returns

  • selected images
  • exports
  • metadata
  • case study
  • gallery files
  • publishing output

The booking does not have to be disconnected from the photographs it created.

One shoot can finish as more than a folder.

Client Delivery

  • organised files
  • gallery-ready output
  • client display

Portfolio

  • selected highlights
  • portfolio images
  • style analysis

Marketing

  • story reels
  • captions
  • case studies
  • FAQ
  • structured data

Archive

  • metadata
  • ratings
  • searchable context
  • consistent naming

Optional identity protection before export.

Optionally seal exported photographs with an invisible identity signal before delivery.

  • Optional connected service
  • optional
  • requires PixelSeal connection
  • JPEG output
  • connected service

PixelSeal adds an identity signal. It does not by itself constitute proof of ownership.

Built by someone who has lived every version of the workflow.

ShootCleaner was not designed from a feature checklist. It grew from decades of importing, selecting, editing, presenting and delivering real client work.

Read the full story

  1. Photography study and darkroom

  2. Professional film work

  3. Hasselblad transparency weddings

  4. Digital transition leadership

  5. Large-volume portrait studios

  6. Vienna studio

  7. ShootCleaner

Professional software should not become permanent rent.

Buy a perpetual license. Keep using the version you own. Twelve months of Care are included, and renewal remains optional.

Buy it once. Keep the version you own. Optional Care keeps it evolving.

ShootCleaner Founding Licence

Own the workflow. Founding member price.

€195once

2 devices

  • AI culling with rationale
  • Style-first AI learning
  • Duplicate detection
  • Closed-eye detection
  • Enhancement recommendations
  • Professional presets
  • Structured metadata embedding
  • Case study export
  • 12 months Connected Care included

Founding Workflow Bundle

ShootCleaner, TogNinja and PixelSeal together.

€295once

2 devices

  • Everything in the ShootCleaner Founding Licence
  • TogNinja studio operating system
  • PixelSeal identity sealing
  • Post-production connected to the booking
  • 12 months Connected Care included

PixelSeal

Identity sealing, bought on its own.

€95once

1 device

  • Invisible identity signal on JPEG export
  • Selectable strength
  • Metadata-safe modes

Connected Care

12 months included, then €95/year.

Billing is deferred for the first 12 months.

Care is optional. If you do not renew, ShootCleaner keeps working and you keep the version you own.

Refunds

14-day refund period.

Platforms

  • WindowsAvailable now
  • macOSmacOS early access
See lifetime pricingDownload for Windows

Local where it should be. Connected when you choose.

On your computer

Runs locally

7 operations are pending confirmation before they can be described as local.

Optional connected services

Optional connected service

  • PixelSeal

    Exported JPEG derivatives sent to the PixelSeal service.

  • Licence validation

    Licence key and device identifier.

  • Case-study generation

    Image derivatives and EXIF for evidence-grounded copy.

  • WordPress publishing

    Selected images and generated content.

  • TogNinja connection

    Album, client and session context.

  • Update checks

    Installed version.

  • Analytics

    Anonymous usage events.

Read the security model

Your shoot is not finished when the cull ends.

Take it from imported folder to client-ready, archive-ready and publish-ready output in one connected workflow.

Get ShootCleanerWatch the full workflow

Windows available now. macOS early access.

  • Windows: Available now
  • macOS: macOS early access