AI POST-SHOOT WORKFLOW FOR PHOTOGRAPHERS

From shoot to publish. One intelligent workflow.

ShootCleaner learns how you work, understands your photographs, culls and enhances complete shoots, creates useful metadata, and turns finished work into galleries, case studies and publishable content.

Download ShootCleanerSee the workflow

Lifetime licenceNo compulsory subscriptionYour originals stay under your control

Built inside a working portrait studio by a photographer who has shot more than 27,000 sessions.

One workflow. Three jobs.

ShootCleaner follows the shoot beyond selection. It learns what matters to you, helps finish the photographs, and turns the finished work into something useful.

  1. 01

    Understand

    Build a visual Style Profile from your own work. AI Art Direction and image-level reasoning read what makes a frame work, not simply whether it is technically sharp.

    • Visual Style Profile
    • AI Art Director
    • Portfolio analysis
    • Image understanding

  2. 02

    Finish

    Cull complete shoots, surface the strong frames, spot technical problems and enhance the keepers in bulk — with the photographer still deciding.

    • Intelligent culling
    • Bulk enhancement
    • RAW + JPEG workflow
    • Expressions, faces and duplicates

  3. 03

    Publish

    Turn completed shoots into structured metadata, client-ready galleries and evidence-grounded case studies that can move into your website and portfolio.

    • IPTC/XMP metadata
    • Client galleries
    • Case studies
    • WordPress publishing

Explore the full workflow

DON’T STOP AT FINISHED JPEGS

Turn a completed shoot into something worth publishing.

A successful shoot already contains the raw material for your next portfolio page and case study.

ShootCleaner combines the selected photographs with session context, client information, your brand voice and its own image analysis to build an evidence-grounded case study — then prepares it for publishing, instead of leaving the work on a hard drive.

  1. Selected images
  2. Shoot context
  3. Case study
  4. WordPress

Create an image-led, evidence-mapped case study.

  • Grounded in the photographs themselves
  • Uses real session context
  • Can carry questionnaire and CRM context
  • Follows your brand voice
  • Structured and factual, with the evidence mapped
  • Prepares the images alongside the copy

Connect your WordPress site once, then publish a finished case study straight to it.

Finish the shoot once. Put the work to use again.

See case study publishing

BEFORE IT MAKES DECISIONS, IT LEARNS HOW YOU WORK

Your photographs should not be judged by a generic score.

ShootCleaner analyses your own portfolio to build a visual profile around the way you actually photograph — light, colour, composition, mood, subject treatment, and the characteristics that keep reappearing in your work. That profile informs everything after it.

Discover My Visual Style

Use your portfolio and presets to guide the starting point, then keep full control over the final image.

Analyse a representative portfolio and build a working profile of the photographer behind it.

  • Portfolio analysis
  • Style language
  • Preferred visual characteristics

A second pair of eyes that understands the photograph

Vision reasoning examines composition, expression, storytelling and technical quality — and how a frame sits against the direction your work already has.

  • Composition and expression
  • Storytelling
  • Technical quality
  • Fit with your direction

ShootCleaner recommends; the photographer decides.

Explore visual intelligence

The shoot keeps moving.

One set of files, every stage. No duplicate project setup, no broken handoff halfway through.

  1. Stage 01

    Import

    Name the shoot, link the client, bring the folder in once.

    • CRM-linked albums
    • EXIF ingestion
    • RAW/JPEG workflow
    • local folder import
    The albums view: four shoots as cards — a newborn session, a maternity portrait, a wedding and a birthday — each with a highlight image, a five-star badge and a label marking it as highlights or a duplicate.
    Every shoot as its own album.

  2. Stage 02

    Analyse and cull

    Every frame read for faces, eye contact and expression — each rating arriving with its reasoning attached.

    • duplicate detection
    • closed-eye signals
    • face and expression analysis
    • explainable ratings
    • you keep the final say
    The cull view: a shoot filtered by status and rating down the left, thumbnails carrying their own accepted, highlight and closed-eye badges, and a panel on the right explaining what the AI saw in the selected frame — faces detected, eye contact, expressions read, and why that frame stands out.
    It tells you what it rejected, and why.

  3. Stage 03

    Enhance

    Start from a style-aware baseline, then refine with controls you can see and override.

    • custom XMP presets
    • AI recommendations
    • batch enhancement
    • manual fine control
    • before/after comparison
    The enhance view: a Looks panel down the left offering a Signature Look tuned from the photographer’s own portfolio alongside auto-correct and natural-light options, a before-and-after divider across the frame, and tone, colour and detail controls on the right.
    A look tuned from your portfolio, not a generic filter.

  4. Stage 04

    Structure

    Ratings, labels and captions travel inside the image, not in a separate spreadsheet.

    • Lightroom-friendly profile
    • Photo Mechanic/DAM compatibility
    • IPTC/XMP metadata
    • captions and keywords
    The metadata panel for an analysed frame: a written alt-text line describing the photograph, twelve keywords and a set of hashtags, each with its own copy control, generated from what the image actually contains.
    Alt text, keywords and captions, written for every analysed image.

  5. Stage 05

    PixelSeal

    An optional identity signal, written into JPEG exports on their way out.

    • selectable strength
    • metadata-safe modes
    • optional registry
    • connected feature
    The sealing step before export: an optional invisible PixelSeal identity signal with selectable strength, a metadata handling mode that preserves safe fields, and an option to register sealed assets in the PixelSeal registry.
    An invisible identity signal, applied on the way out.

  6. Stage 06

    Present

    Run the viewing in the room, on a second screen, not in another app.

    • full-screen client display
    • emotion filters
    • favourites and cart
    • IPS controls

    Move from selection to an immersive client viewing experience.

    The contact sheet in client view: thirty-six wedding photographs as a selectable grid, each marked favourite, maybe or no, with the running basket alongside.
    Selection and ordering, without rebuilding the shoot elsewhere.

  7. Stage 07

    StoryCut

    Choose a length and a style; the sequence is built from your selects.

    • AI Best Picks
    • target image count
    • reel styles

    Turn selected photographs into a paced visual story for client presentation, social media or portfolio use.

    The StoryCut builder showing all six pacing styles at once — cinematic, social, family, minimal, brand and portfolio — each with its seconds per slide, resolution and frame rate.
    Six pacing styles, from social cuts to a 4K portfolio showcase.

  8. Stage 08

    Case study and publish

    The write-up comes from the photographs themselves, not from a template.

    • image-grounded copy
    • EXIF-aware detail
    • evidence map
    • FAQ and JSON-LD
    • WordPress publishing

    Create an image-led, evidence-mapped case study.

    The sealing step before export: an optional invisible PixelSeal identity signal with selectable strength, a metadata handling mode that preserves safe fields, and an option to register sealed assets in the PixelSeal registry.
    An invisible identity signal, applied on the way out.

  9. Stage 09

    Export

    Structured, traceable deliverables rather than another folder of anonymous JPEGs.

    • export destination
    • organised output
    • metadata status
    • PixelSeal status
    The export grid, showing twenty-six selected frames each labelled as enhanced or original, ready to write out in a chosen format and resolution.
    Every frame accounted for before it leaves.

Every AI culler makes a decision. Ours shows its working.

Don’t just get a score. See the reasoning behind it.

Culling is too consequential to be a mystery. You see what it saw, what that costs the frame and how it reads against your style — then you decide.

ShootCleaner does not only score a frame. It explains what it found and why the image stands out.

  1. What it sawThe image is overexposed.
  2. What that costsHighlight detail is being lost.
  3. Against your styleYour bright, airy look should be keeping that detail.
  4. What it suggestsReduce exposure and recover the highlights.

ShootCleaner recommends; the photographer decides.

An analysis panel for a group portrait: seven faces detected, eyes recorded as closed, and a written explanation that one subject closed their eyes mid-step — which weakens a frame where every expression matters — with a suggestion to check the adjacent burst.
A rating, and the reason for it, on the same screen.

“AI culling doesn’t choose the photographs I would choose.”

Then don’t. Read the reasoning and overrule it where you disagree — that is what the reasoning is for.

Start from your look — not a generic filter.

A before-and-after divider dragged across a wedding portrait — colour on one side, a high-contrast black-and-white treatment on the other — with the exposure, contrast and tone values that produced it listed beside the image.
Drag the divider. Judge the change on the image, not a slider value.

Use your portfolio and presets to guide the starting point, then keep full control over the final image.

Point ShootCleaner at your own portfolio pages. It reads your lighting, colour and editing decisions, and every suggestion starts there.

Every file is labelled and auditable.

The reasoning does not stay on screen.

Ratings, labels, captions and context are embedded in the exported file, so Lightroom, Photo Mechanic and asset systems can read those decisions back later.

Open a file in any catalogue a year later: the rating, the label and the caption are still there. The archive never depends on ShootCleaner being installed.

The metadata panel for an analysed frame: a written alt-text line describing the photograph, twelve keywords and a set of hashtags, each with its own copy control, generated from what the image actually contains.
Alt text, keywords and captions, written for every analysed image.

THE SHOOT CAN KEEP MOVING

From finished photographs to client decisions.

Open a client-facing view, collect favourites, present selections and connect the finished shoot to products and ordering — without exporting the workflow into another disconnected system.

Move from selection to an immersive client viewing experience.

  • Client View
  • Contact sheet
  • Favourites, maybe, no
  • Product selections
  • Orders
  • Digital delivery
  • IPS workflow
The client view: one photograph shown full-screen with favourite, maybe and no controls beneath it, a filmstrip of the whole gallery along the bottom, and a basket holding a sixteen-by-twenty print.
Your clients see the work, branded as yours.
The contact sheet in client view: thirty-six wedding photographs as a selectable grid, each marked favourite, maybe or no, with the running basket alongside.
Selection and ordering, without rebuilding the shoot elsewhere.
The order screen: a shoot’s photographs as selectable thumbnails labelled favourite, undecided or no, beside a running order showing the line item, subtotal, tax and total, ready to become an order.
Selection carries through to the sale.

See the client workflow

YOUR WORK. YOUR FILES. YOUR AI ACCOUNT.

Your originals do not need to live in somebody else’s cloud.

ShootCleaner is built around files you own. Originals stay where you put them, and AI is used where vision reasoning genuinely adds something. You connect your own provider account rather than paying us a permanent markup on somebody else’s model.

Originals stay under your control

Your RAW and JPEG files stay in your own folders. ShootCleaner reads them where they are.

Use your own OpenAI or Gemini account

Connect your own OpenAI or Gemini key. You choose the provider, you hold the key, and you pay them directly.

You pick the provider, you hold the key, and you can revoke it whenever you like.

No compulsory AI subscription

No bundled AI subscription. No per-image credits, and no markup on somebody else’s model.

Stop paying your AI provider and ShootCleaner still opens.

Choose your analysis tier — Luna, Sol or Terra — against your own OpenAI account.

In our own testing, analysing 100 images on the Luna tier cost around 30 cents in AI usage.

Your API key is encrypted in your own system keychain — it is never held on our servers.

The API key dialog: a field for an OpenAI key, a note that keys are stored encrypted in the system keychain, a provider switch between OpenAI and Google Gemini with Gemini described as typically faster and cheaper, and a second optional field for a Gemini key.
Your key, your provider, encrypted in your own keychain.

Professional software should not become permanent rent.

Twelve months of Care are included, and renewal stays optional.

ShootCleaner Founding Licence

Own the workflow. Founding member price.

€195once

Founding price. €395 after the first 1,000 activations.

2 devices

  • AI culling with rationale
  • Style-first AI learning
  • Duplicate detection
  • Closed-eye detection
  • Enhancement recommendations
  • Professional presets
  • Structured metadata embedding
  • Case study export
  • 12 months Connected Care included

Founding Workflow Bundle

ShootCleaner, TogNinja and PixelSeal together.

€295once

Founding price. €595 after the first 1,000 activations.

2 devices

  • Everything in the ShootCleaner Founding Licence
  • TogNinja studio operating system
  • PixelSeal identity sealing
  • Post-production connected to the booking
  • 12 months Connected Care included

PixelSeal

Identity sealing, bought on its own.

€95once

Founding price. €195 after the first 1,000 activations.

1 device

  • Invisible identity signal on JPEG export
  • Selectable strength
  • Metadata-safe modes

Connected Care

12 months included, then €95/year.

Billing is deferred for the first 12 months.

Care is optional. If you do not renew, ShootCleaner keeps working and you keep the version you own.

Refunds

14-day refund period.

Platforms

  • WindowsAvailable now
  • macOSAvailable now
  • One perpetual licence
  • No compulsory subscription
  • Choose OpenAI or Gemini
  • Your Adobe presets
See lifetime pricingDownload for Windows

Your look. Your AI. Your workflow.

Switching tools usually means abandoning your presets and renting somebody else’s AI. Neither applies here.

Use your own Adobe presets

Upload your own Adobe XMP presets.

Keep the presets you already trust instead of moving into another ecosystem.

Bring your own AI key

Connect your own OpenAI or Gemini key. You choose the provider, you hold the key, and you pay them directly.

You see the usage in your own provider dashboard, and you can revoke the key whenever you like.

Your API key is encrypted in your own system keychain — it is never held on our servers.

No bundled AI subscription. No per-image credits, and no markup on somebody else’s model.

The API key dialog: a field for an OpenAI key, a note that keys are stored encrypted in the system keychain, a provider switch between OpenAI and Google Gemini with Gemini described as typically faster and cheaper, and a second optional field for a Gemini key.
Your key, your provider, encrypted in your own keychain.

Optional identity protection before export.

Sealing from ShootCleaner

Optionally seal exported photographs with an invisible identity signal before delivery.

Configurable strength, metadata handling and optional registry support, on selected JPEG exports.

  • Optional connected service
  • optional
  • JPEG exports
  • requires PixelSeal connection
  • connected service

PixelSeal on its own

PixelSeal itself covers images and video — so attribution survives compression, reposting and platform processing.

Included as a full licence with the Workflow Bundle, or available separately.

Visit pixelseal.com

PixelSeal adds an identity signal. It does not by itself constitute proof of ownership.

The PixelSeal website, explaining that it embeds a structured identity signal into images so attribution survives compression, reposting and platform processing, beside a diagram of an eight-by-eight coefficient grid with an encoded signal detected.
PixelSeal keeps your name attached after the internet has had it.

OPTIONAL CONNECTED WORKFLOW

Run the shoot. TogNinja runs the rest.

ShootCleaner works on its own — none of the workflow above needs this. Want it to carry on past delivery? Connect TogNinja, the studio CRM.

Connect a ShootCleaner album to a TogNinja client and publish finished content back to the correct studio endpoint.

The TogNinja website, describing it as the business operating system for photographers — connecting website, leads, calendar, clients, payments, galleries and marketing — beside a live activity feed showing an enquiry captured, a booking confirmed, a questionnaire scheduled and a gallery delivered.
TogNinja runs the business around the shoot.

TogNinja sends

  • client
  • session
  • questionnaire context
  • gallery destination
  • publishing destination

ShootCleaner returns

  • selected images
  • exports
  • metadata
  • case study
  • gallery files
  • publishing output
Visit togninja.com

Built by someone who has lived every version of the workflow.

I could probably have bought a house with what I’ve spent on photography software subscriptions over the years. I got tired of renting the same tools forever, so I built the workflow I wanted to own.

Matt Jones — Founder, ShootCleaner

ShootCleaner was not designed from a feature checklist. It grew from decades of importing, selecting, editing, presenting and delivering real client work.

Read the full story

  1. Photography study and darkroom

  2. Professional film work

  3. Hasselblad transparency weddings

  4. Digital transition leadership

  5. Large-volume portrait studios

  6. Vienna studio

  7. ShootCleaner

Local where it should be. Connected when you choose.

On your computer

Runs locally

Your RAW files stay in your own folders. ShootCleaner reads them where they are.

Optional connected services

Optional connected service

  • PixelSeal

    Exported JPEG derivatives sent to the PixelSeal service.

  • Licence validation

    Licence key and device identifier.

  • Case-study generation

    Image derivatives and EXIF for evidence-grounded copy.

  • WordPress publishing

    Selected images and generated content.

  • TogNinja connection

    Album, client and session context.

  • Update checks

    Installed version.

  • Analytics

    Anonymous usage events.

Read the security model

Photographers who stopped bunny-hopping between apps.

Finally, a culling system whose decisions I actually agree with.

It picks the frames I would have picked, the automatic metadata saves a ridiculous amount of time, and PixelSeal fits perfectly into my Getty workflow. I can trust the cull instead of checking every decision twice.

Tancredi J. Bavosi

Getty Images photographer

ShootCleaner gave me my weekdays back.

I shoot most weekends; now the processing and delivery doesn’t swallow the rest of the week. TogNinja sync handles the client side, the website and admin stay connected, and the automatic case studies are brilliant. I’ve cut several subscriptions too. Five-day weekends are quite addictive.

Susan Grace Hinman

Photographer, Brighton

ShootCleaner finally joins the whole process together. No more bunny-hopping between software.

I’ve worked in studios for 22 years. The workflow was always the same: import, export, edit, upload, download, email — then do half of it again in another app.

Simon Parrott

New Age Fotografie, Vienna

Business partner of the founder.

The cull in progress

The cull, running

A wedding shoot part-way through analysis: a progress bar reading 53 per cent with a cancel control, frames already scored carrying accepted, selected and highlight badges, and the remaining thumbnails still resolving — while the panel alongside reads the selected frame for faces, expressions and what makes it stand out.
Thirty-six frames, read and reasoned about while you watch.

Your shoot is not finished when the cull ends.

Cull it. Enhance it. Understand it. Publish it.

Download ShootCleanerSee pricing

Windows available now. macOS available now. Download for macOS

  • Windows: Available now
  • macOS: Available now